Cupra Tindaya concept revealed as future production model

Cupra Tindaya is a very bold concept

The Cupra Tindaya is a new concept car that showcases the company’s direction. It’s a large, high-riding crossover that measures exactly 4.7 meters long. It rides on massive 23-inch wheels, which give it an assertive and aggressive look.

The car is an evolution of the brand’s current design language, featuring a mix of sharp lines and signature triangular motifs in its lighting design. The car is named after a volcanic mountain on the Canary Islands.

An interior built for the driver

Tindaya’s interior is designed with the driver in mind, much like a race car cockpit. It has a special dashboard that Cupra calls the “Driver Axis”.

It includes a 24-inch freestanding display for the driver to use. The cabin also features a unique glass prism called “The Jewel,” which adjusts driving modes and transforms the atmosphere through its lighting.

The car has a 2+2 seating setup, with doors that open in opposite directions for easy access. The seats are made with sustainable bio-attributable leather, while the dashboard and steering wheel are finished in ‘Ultrasuede nu’ material.

Cupra’s future production plans

CUPRA has signaled its intent to build a production version of Tindaya after 2030, at the beginning of the next decade. According to the brand’s interim CEO, Markus Haupt, the car was “born to be a reality,” directly confirming it is planned to become an actual production car at the beginning of the next decade.

CUPRA hasn’t detailed the production powertrain; based on the brand’s roadmap, an all-electric setup is likely, pending official confirmation.

The brand’s focus on global markets

Cupra is working hard to expand its presence in new parts of the world. The company has stated its planned expansion into the United States market is on hold. This means that the brand will not be selling its cars in America as part of its current strategy.

However, the brand is actively exploring other growth opportunities. The leadership has said that launching the brand in the Middle East looks promising. This shows that Cupra is a brand with ambitious goals, continually seeking new regions to sell its distinctive models.

Cupra’s record-breaking financial results

The Cupra brand had a record-breaking year in 2023. It delivered 230,739 vehicles, a massive 50.9% increase from the previous year. This excellent performance was the main reason for SEAT S.A.’s record profit of 625 million euros.

The total deliveries for the SEAT S.A. group in 2023 were 519,200 cars, a 34.6% increase compared to 2022. These numbers demonstrate that the brand’s focus on modern design, electric power, and emotional appeal is resonating with car buyers worldwide.

The first all-electric models

Cupra has made significant moves into the electric vehicle market. The Cupra Born, introduced in September 2021, was the brand’s first all-electric car to start series production. It helped the company increase its electric sales significantly, proving that electric power can be clean and exciting.

More recently, the company launched its first all-electric SUV, the Tavascan. The Tavascan was first unveiled as a concept at the 2019 Frankfurt Motor Show, prior to its official launch in April 2023. The brand also plans to introduce another urban electric car in 2026.

The first car built just for Cupra

The Cupra Formentor was the first model made exclusively for the brand, not based on a SEAT car. The concept car was developed over a six-month period and tested for two years using a specialized driving simulator. This demonstrates the company’s commitment to developing innovative and distinctive cars.

The Formentor was a huge success, becoming a bestseller with 120,100 deliveries worldwide in 2023 alone. This was a 23% increase in sales from the previous year. The car also became Europe’s best-selling compact crossover, showing its broad appeal and popularity.

The brand’s very first production model

When Cupra became its own brand, the first production model it released was the Cupra Ateca. This high-performance SUV came out in 2018. It was a unique car in its market because it combined the practicality of an SUV with the sporty feel of a performance car.

The Ateca was a pivotal car that helped the brand establish its foundation and build a reputation for crafting exciting, powerful vehicles. It was a clear signal that the company was serious about creating its own independent lineup of cars for a new generation of drivers.

When Cupra became its own brand

Cupra was officially launched as a separate company in February 2018. Previously, the name Cupra was used for the high-performance versions of cars manufactured by SEAT. The decision to become a standalone brand gave Cupra its unique identity and focus on modern design.

Since its launch in 2018, Cupra has delivered more than 528,000 cars worldwide. The brand has experienced rapid growth, making it one of the fastest-growing car brands in Europe. Its rapid growth shows its emotional and modern design focus is a successful strategy.

The origin of the Cupra name

The name “Cupra” is a short and powerful blend of the words “Cup” and “Racing.” The name first appeared in 1996 on a special car called the SEAT Ibiza GTI 2.0 16V Cupra Sport. This car was a street-legal version of a rally car made to celebrate a racing victory.

The car was a special edition celebrating SEAT’s win in the 1996 FIA 2-Liter World Rally Cup. SEAT won this championship three times, from 1996 to 1998, showing the brand’s deep roots in motorsport and competition.

The history of Cupra racing

The brand’s connection to racing began with SEAT’s motorsport division. It was founded in 1985. In 2018, when the brand became independent, the division was officially renamed Cupra Racing.

They have successfully won the FIA 2-Liter World Rally Cup three times, from 1996 to 1998, and the FIA World Touring Car Championship twice, in 2008 and 2009.

In more recent years, the brand has focused on electric racing. They developed the Cupra e-Racer, the world’s first all-electric touring race car. The brand won the FIA ETCR – eTouring Car World Cup drivers’ and manufacturers’ titles in 2021 and 2022.

Cupra’s unique and meaningful logo

The distinctive logo of Cupra, featuring two intersecting triangles, was designed by Alejandro Mesonero-Romanos. The logo does not use the SEAT name. This was a significant step in helping Cupra become its own brand with a unique identity and design.

The logo is meant to show the brand’s focus on movement and a clear direction for the future. It is also meant to represent the company’s commitment to being different. The logo has become a recognizable symbol of the brand’s modern and rebellious image.

The history of SEAT, the parent company

Cupra’s parent company, SEAT S.A., has a long history. It was founded in 1950 and is based in Spain. The very first car produced was the SEAT 1400 in 1953. In its 75-year history, SEAT S.A. has produced over 25 million vehicles.

The company’s main factory in Martorell, Spain, was established in 1993. This massive facility, which is the size of 400 football fields, produces a new car every 40 seconds, about 2,300 cars every day.

The first cars and key milestones

In its early years, SEAT’s cars were based on designs from Fiat, another car company. The first major model was the SEAT 600, which came out in 1957 and became a very popular car in Spain, helping to put many families on wheels for the first time.

A huge milestone happened in 1982 when SEAT ended its partnership with Fiat and became an independent company. It was also in this year that the company initiated its new partnership with the Volkswagen Group, a pivotal moment that would shape its future.

Curious which electric cars are built to last with little fuss? Look at these 15 EVs that keep running with just basic maintenance.

The brand’s roots in Barcelona

Both SEAT and Cupra are deeply connected to Barcelona, Spain. The brands say they get energy and artistic inspiration from the city’s lively culture and spirit. Their main headquarters, as well as their design and engineering teams, are all located there.

The brand’s goal is to create emotional and high-performing cars, and they credit their location in Barcelona for helping them achieve this. Their Spanish heritage is essential to the brand’s identity and vision for the future.

Want to see how these automakers are powering ahead in the EV race? Read more in the Hyundai and Kia report strong EV sales in August.

What do you think of Cupra’s bold new concept? Share below.

Read More From This Brand:

• How to plan long trips with an electric car
• Bentley introduces all-electric EXP 15 concept car
• Lexus previews new LFR sports car concept in 2025

Don’t forget to follow us for more exclusive content right here on MSN

If you liked this story, you’ll LOVE our FREE emails. Join today and be the first to get stories like this one

This slideshow was made with AI assistance and human editing.