Chery enters the U.K. market with Tiggo 8 to take on Skoda, VW, and Hyundai

Chery arrives in the UK

Chery, a leading Chinese carmaker, is stepping into the UK market with confidence. Its grand arrival is set for the Goodwood Festival of Speed, where it’ll show off its latest models.

The company isn’t just bringing any car; it’s bringing SUVs made just for UK drivers. This marks the beginning of a fresh challenge to Europe’s biggest auto brands.

Who is Chery?

Chery may be new to the UK, but it’s been around since 1997. Chery is one of China’s largest vehicle exporters, shipping over 1 million units in 2024.

Chery exported approximately 1.14 million vehicles globally in 2024, reinforcing its standing as a major automaker. Now, it’s setting its sights on the UK to shake up the game.

A new name, familiar brands

While Chery is new to the UK buyers, its brands aren’t. Omoda and Jaecoo are already on sale and doing well in the country.

What’s new is that Chery will now sell cars under its own name. That means more options, more style, and a fresh logo on the streets.

Festival debut for new models

Chery plans to reveal its first UK cars at the Goodwood Festival of Speed. Two SUVs are on the way, each made for British roads and buyers.

These “UK-optimized” models may be upgrades of cars already sold worldwide. The festival will mark the start of Chery’s journey on British soil.

Meet the Tiggo 8 super hybrid

Chery’s first model for the United Kingdom is the Tiggo 8 Super Hybrid. This is a full-size SUV with three rows of seats and serious tech.

It combines a gas engine with electric power for better fuel use and smooth driving. It’s bold, efficient, and built for family road trips.

Long range, low fuel use

The Tiggo 8 can go up to 745 miles using a full tank and one battery charge. That means fewer stops and more adventures without worry.

It also drives 56 miles using electric power only, saving fuel on short trips. This kind of range puts it ahead of many rivals.

Strong power, smooth ride

The Tiggo 8 delivers a combined 201 horsepower and 365Nm of torque. Its 1.5-liter turbocharged engine teams up with a powerful electric motor for smooth acceleration.

Whether driving through the city or cruising on highways, it handles with balance and control. Chery built the Tiggo 8 to perform confidently under all road conditions.

A big SUV for the whole family

This SUV offers three rows of seats, giving space for up to seven people. The third row is roomy enough for kids or adults, making it ideal for families.

There’s also a large trunk for strollers, groceries, or luggage. With comfort and size, the Tiggo 8 covers every need on the go.

Smart tech inside the cabin

The Tiggo 8’s cabin is full of high-end tech made to impress. It features a wide central touchscreen and a sleek digital instrument panel for easy control.

The 12-speaker Sony audio system turns every drive into a rich sound experience. Chery blends comfort and technology to create a modern space that feels both smart and relaxing.

Easy phone connection

Connecting your phone to the Tiggo 8 is quick and wireless. It supports both Apple CarPlay and Android Auto, so drivers can access apps, music, and maps with ease.

This feature helps keep hands on the wheel and eyes on the road. Chery designed it for safety, comfort, and convenience during every trip.

Comfort in every season

The Tiggo 8 offers heated and cooled seats to keep passengers comfortable year-round. Whether it’s freezing outside or blazing hot, the cabin stays just right.

Ambient lighting adds a stylish glow, and the panoramic sunroof brings in sunlight and fresh air. These thoughtful features turn every drive into an enjoyable experience for everyone inside.

Safety comes first

Chery packed the Tiggo 8 with advanced safety features to protect everyone on board. It includes adaptive cruise control, lane-keeping assist, and blind-spot monitoring.

There’s also automatic emergency braking to help prevent crashes before they happen. With this much smart tech, the Tiggo 8 is built to keep families safe on every journey.

Clean air inside

The Tiggo 8 uses a cabin air purification system to keep the air fresh. This system filters out dust, smoke, and harmful particles from outside.

It’s a small detail that makes a big difference, especially in busy cities. Chery designed the cabin to be safe, clean, and healthy for daily travel.

High-Tech performance

Chery’s advanced hybrid system smoothly switches between electric and gas power. With 98.5% energy efficiency, it delivers strong performance without wasting fuel.

The system adjusts to how you drive, giving power when needed and saving energy when it can. This makes every ride smart, smooth, and fuel-friendly.

Smart controls for drivers

The Tiggo 8’s infotainment system is built to be both simple and high-tech. Drivers get a large, easy-to-read touchscreen for maps, music, and more.

Smart climate controls and wireless phone pairing keep everything at your fingertips. Chery made sure every button, screen, and setting is made to make the driving experience smoother, faster, and easier.

Only 15 EV brands in China are expected to survive by 2030. Chery aims to be one of them, so watch this space.

Strong warranty promise

Chery offers a seven-year or 100,000-mile warranty for the Tiggo 8. The high-voltage battery is covered for eight years with no mileage limit.

Owners also get fixed-price servicing and roadside help for peace of mind. This long-term support shows the brand believes in its quality and stands by its drivers.

Geely just launched a new brand in the UK to challenge Hyundai, Kia, and Skoda. Chery is ready to join the race with strong support and bold plans.

Ready for Chery to enter UK markets? Drop your thoughts below.

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This slideshow was made with AI assistance and human editing.